Federal Marketing

In simple terms, LSG helps clients make the most of federal funding mechanisms, policies, programs and business opportunities.  LSG understands that clients have unique goals as they relate to public sector sales. Whether the goals are expanding your public sector footprint, securing federal grant money, identifying and developing business opportunities, identifying legislative opportunities that impact your organization, increasing your federal profile or forging ongoing relationships with public officials, and agencies…LSG can help.

LSG clients range in public sector experience; some are new to the federal market and need a market entry strategy, while others are more seasoned and are looking for an outsourced federal business development capability. LSG works with each client to customize a unique work-plan and develop an appropriate federal marketing strategy.

The LSG federal marketing team has over 20 years experience in identifying, qualifying and capturing federal business opportunities/contracts. Not only does LSG track and position clients on existing federal requirements, we also serve our client’s interests proactively by generating demand for a client’s product and/or service offering.

LSG assists clients with defining agency specifications and positioning them as a thought leader and expert in their defined market sector. LSG works closely with the Congress, federal, state and local agencies in support of procurement outcomes to educate and promote our clients, in turn positioning them as a vendor of choice.

In addition to helping clients with transforming their commercial successes into federal market share, the federal marketing team is an expert in both the procurement process and contracting vehicles.   The team has successfully provided the advice and support for clients to succeed in the federal marketplace by securing the General Services Administration’s Federal Supply Schedule (aka GSA Schedules) for clients.

In short, the LSG Federal Marketing team has a history of success in helping clients succeed and increase their public sector sales. The LSG team identifies, qualifies, and captures federal grants and contracts, focusing on a combination of procurement, decision-maker outreach, stakeholder analysis, congressional liaison, coalition building and regulatory/funding advocacy to produce significant opportunities for clients within the federal marketplace. Bottom line, a partnership with LSG drives results.